The story behind the fashion

track-and-trace1 Here’s a cool new idea that has the potential to create value on a few levels. MADE-BY, an Amsterdam company has launched a tool called Trace&Trace the follows where your garmet was made and by whom. This forces manufacturers to tell the truth with all their manufacturing and opens up some interesting potential for branding.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: