Insights series: PART 1 WHO DOES WINS

The green fields

There is now an abundant amount of consumer information available to us for free online in the form of articles, discussions, votes, searches, analytics, blog posts, communities, micro-blog posts etc etc.




When  collated, unravelled and utilized correctly this data forms the solid foundation upon which insightful product innovation can be built. 

Anyone reliant on creativity as a means for differentiation can benefit  from the insights to be gained from the information freely available to anyone with internet access.       

This is part 1 of a 10 part series where I’ll talk through the potential, strategy, tools and implementation of data available online and more importantly how to practically use the tools to distil the data into sound insights. 

The first 3 posts will discuss the importance of insights and the broad structural map. The following posts will be a how to guide on extracting insight gold from the information available to us.

Ignore it and lose  

The Blogosphere has been abuzz with discussion of a need for increased focus on accountability for some time now. More so as of late thanks to the current economic climate .

Discussion has also focussed heavily on the importance of innovation to ensure success in a recession.

Accountability becomes a given when innovation is born out of a solid strategy made up of insightful information. Furthermore, when the product is consistently tested, revised and refined.  

It’s important to understand that the insight goes far beyond product launch. Products should constantly be in a state of Beta.

When discussing Silicon Valley start-ups in Reality Check, Guy Kawasaki discussed the importance of launch, test, revise, test, revise, test, you get the idea.

This is fundamentally important to success. Don’t expect to get it right off the bat… expect that you’ll need to revise whatever you put out there. In the process you’ll show people that you listen to their needs and in turn gain more of their trust.

The next post will discuss the importance of the low-hanging fruit and touch on the insight process. 

See part 2 HERE


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