Launch a Successful Social Media Campaign in 5 Just Weeks 2

Week 2 – Learn what people react to

See week 1 here.

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To run a successful social media campaign you need to know what makes your target audience tick.

There’s nothing like ongoing market research to gain an insightful understanding of your future community. By commenting and responding on blogs, YouTube videos, micro-blogs, LinkedIn topics/questions, Q&A Sites and other social media platforms you not only learn what makes people in your category tick, it also begins to build up valuable relationships with your target market and positions you as an expert in you field.

Time required

Half hour a day: having conversations.

8 hours initially, 1 hour a week ongoing: audit what’s successful.


Ah, the fine art of commenting… how to be controversial enough to illicit a response without completely alienating yourself from the people you’re trying to connect with. See Jason Falls article in Social Media Explorer for more on the fine line between pissing people off and becoming their friend.

Most of the opportunities for commenting will come out of your daily scan of media. The RSS Feeds you created in Week 1 will ensure you find out about any relevant Blog, micro-blog or Q&A posts so you can engage real time.

Identifying good content

Audit what’s successful, look at sites like digg, reddit, Twitter, YouTube,, StumbleUpon etc and find the most popular content.

Content is the key, whether you’re creating it, trying to get others to pass it on or trying to get others to create it, you need to understand what makes one piece of content successful and another a failure.

Take the time to review and compare the content. Most of the sites have broad categories their content fits into allowing you to scan what’s more relevant to your category.

Have an opinion on what makes the top ranking content popular. This time will also give you a good opportunity to join in on the conversation.

The next article in the series will show you how to identify and continually focus on your niche.


The new creative frontier… DATA???


Using data in unique ways can garnish incredible communications.  Below are three examples of the newest creative art form… data management (who would have thought).

Nikon Connect 

Creative brief: show people how Nikon can connect them. Idea: let people create a light painting that links to other people’s paintings around the world. Result: beautiful, highly engaging and gets the message across. My only beef is that there’s a corny “Your voice and Nikon” message at the end of the light painting process. I guess it’s inevideble for any client work considering the branding on the site is subtle overall, the agency has done a great job in keeping site usability.


Sprint 3G network

Possibly the biggest data-kick-to-the-face I’ve ever seen. I’d be interested where Sprint is getting all their data feeds from and the validity of the data, but either way there’s hours of fun interacting with this crazy widget.


We feel fine

The only example that hasn’t been funded by a brand. A completely unique tool that collects and displays “emotions” in amazing ways. The site aggregates any sentence published on a blog (scanning the web every 2-3 mins) that contains the words, “I feel” or“I am feeling”.  To find out more see the creator’s TED talk here.


 The key to all of the above pieces of work is that the end result is about how the user interacts with the data. The creative therefore becomes purely a platform for users to interact with interesting data however they chose. 



Jesus tries to celebrate

It’s the big J’s birthday… and he’s not happy.

Visit My Party is Nigh for the full downlow and the ability to join Big J on FaceBook, MySpace & YouTube.