Why digital is the answer…

Though world news is clearly focussed on the current economic crisis, a recent announcement from the Interactive Advertsising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced an 11% YOY growth in internet ad revenue in the U.S. at $5.9 billion.

Given the large pressure on ROI in a reccesion, marketers will be forced to be smarter with their budgets and make smaller investments work harder. A large factor influencing increased digital investment will be accountablility and ability to measure/react to market behaviour in real-time. More and more marketing professionals/corporations are learning the advantages of digital communications over traditional media.