More trusted than TV, radio & my mates?

Information online has come a long way from its beginnings. It’s taken a relatively short time, but recent surveys have proved the online news is more reliable than TV or Radio and that bloggers are more reliable than freinds (WOM).  

Consumer behaviour is changing, it wasn’t long ago that bloggers and information online was considered light-hearted dribble. In a few short years people’s habits have evolved to jumping to Google as soon as they have any query and trusting bloggers more than their friends.

We’ve come a long way in how we use digital technology but we’ve still got a way to go…

The next step is giving away our information and IP.  We’re not there yet and it will probably take a while, but once people in general begin sharing all information we’ll see a plethora of new ideas and human advancement take place.

In this light businesses need to be open and honest with consumers, better yet utilise consumers for product development in order to create advocates.

IBM’s new platform

Last week’s Web 2.0 Summit saw IBM discuss what they claim as the next evolution of the web browser which is set to make the Microsoft, Adobe and Google’s take notice thanks to the new level of functionality in the Blue Spruce platform.

So what does it look like?

It’s basically made up of two components: the client toolkit and co-web server that runs through browsers to provide a user-friendly mash up of technology and data.

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The application platform is being planned to run across browsers with opend standards technologies. It’s currently being run as a community sourced project with the potential of becoming open-source. The project’s main goal is to provide rich desktop-app like experiences within any web-browser opening projects up for collaboration and data sharing.

Currently IBM is foccussing on finance, health and heavy industry sectors with several proof of concept platforms in existance. 

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Rich functionality with simultaneous users, live streaming, mashups, IM and feeds – multi-faceted components and users interacting at the same time in the same place.

Certainly a big step in the right direction for helping open data spread as a trend. As we see more platforms that facilitate open data we’ll also see it enter mainstream usage. Once the tipping point happens for open data our ability to catapolt ideas in all sectors will allow some big steps forward for humans… and quick. Can’t wait to see Google’s version.